Just my thought:)

I watched 20/20 the other day(friday), the episode was called 'enough'. It caught my attention when they were talking about branded-name stuff especially the sneaker,NIKE. People pays big bucks to just have the 'right' sneaker, it's a status symbol. How did the simple sneaker change from a canvas and rubber thing that allows you to run in comfort to today's $100-plus high fashion statement?

It began 20 years ago when Nike signed basketball superstar Michael Jordan and then made series of commercials for Nike's Air Jordan line. The ads popularized the catchphrase, "Money, it's gotta be the shoes!"

And this led to a world where many kids believe "the shoes" help stars like Jordan play so well. They consider $100-plus sneakers, even $200 sneakers a necessity. Suddenly sneakers became a status symbol, when in the past, they were just completely utilitarian things to put on your feet when you ran around the street.I guess, they have to charge more too, to pay millions a year for those superstars using their shoes and those commercials. Nike and other brands have made millions off of this ridiculous conceit.

They had open up a Nike sneaker on the show and open up another 'not-so-famous' one and compared them, it turns out, they we're the same, the box were Nike came off was really nice though, another misleading thing they'll do...

Labels: ramblings